Thursday, September 12, 2019

Social Media - Difference between traditional measures of success Assignment

Social Media - Difference between traditional measures of success - Assignment Example Social media measures allow businesses to know how viral a product is within a given market. A tool that Zappos could use to measure social media success is NPS (Net Promoter Scores). NPS notes how probable users are to suggest a product to peers and family members. With NPS, Zappos can catch both the customer service element of social and potential for making their services and products go viral (Gibs, 2015). Currently, Zappos has a very high NPS because of its popular customer service. The exceptionality of NPS and the capacity to access it from numerous consolidated research works makes it a strong alternative for social media labeling analytics. Zappos can also use ABM (Agent-Based Modelling) since it has already established excellent customer service (Gibs, 2015). Customer service always requires internet connectivity between Zappos and its customers. However, with ABM, Zappos can monitor and measure their customers’ behavior while offline. Monitoring marketing and branding includes questioning a business’ ability to keep on developing and innovating. For example, monitoring oversees an enterprise’s ability to introduce new commodities in the market, increase product value for customers, and better operating competences (Gibs, 2015). On the other hand, measuring includes determining brand favorability and devotion by customers instead of net sales evaluated through appraisals. For instance, controlled experimentation determines contributions of social media to customer relationship and loyalty, which enables the brand to identify efficiencies and correct errors more

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